The folks over at PlayOn have posted another interesting new article appropriately titled “The social utility of jerks” that I think provides a unique perspective on the positive effects of certain negative in-game social activity. Of course, it makes no false claims that jerks are FUN, but as it turns out they do unwittingly provide a service to their community by creating a “cause” for which groups of people can band against and relate to each other via. For the full details, check out this post over @ PlayOn.